Privacy policy

Last Updated: June 29, 2026

Data Controller: ECOLITE WELLBEING (HK) CO., LIMITED
This Privacy Policy explains how ECOLITE WELLBEING (HK) CO., LIMITED (“we”, “us”, “our”) collects, uses, shares, stores, and safeguards your personal information when you visit, shop, subscribe, or interact with our website bixdo.com (the “Site”) and all related shopping, support, and marketing services (collectively the “Services”).
This policy applies to all visitors, account holders, customers, newsletter subscribers, and users located in the United States and globally. By accessing or using our Site, you affirm you have read, understood, and agree to this Privacy Policy. If you do not consent to our data practices, please discontinue use of our website immediately.

1. Policy Updates

We may revise this Privacy Policy at any time to align with new U.S. federal, state, and international privacy laws, business changes, or platform updates. All revisions will be posted to this page with an updated “Last Updated” date at the top. Material changes will take effect 30 days after publication. Your continued use of our Site after the effective date constitutes acceptance of the revised policy terms. We encourage you to review this page regularly.

2. Personal Information We Collect

We only gather data necessary to fulfill orders, deliver customer support, improve site functionality, and send requested marketing communications. We collect two categories of information: data you voluntarily submit, and data automatically captured via site tools.

2.1 Information You Voluntarily Provide

You share personal data when you create an account, complete checkout, sign up for email offers, contact support, or submit product reviews:
  • Identifiers: Full legal name, email address, mobile phone number
  • Transaction & billing data: Credit/debit card billing address, shipping address, ZIP/postal code, payment confirmation records
  • Account credentials: Username, encrypted account password, security questions and recovery details
  • Support & feedback content: Customer service chat logs, product feedback, ratings, and review text

2.2 Automatically Collected Information

When you browse our Site, we and our authorized U.S.-based third-party vendors collect behavioral and technical data via cookies, tracking pixels, web beacons, SDKs, and server logs:
  • Device metadata: Device model, operating system, browser type, screen resolution
  • Network data: IP address, approximate geolocation, connection timestamps, session duration
  • Shopping behavior: Pages viewed, search terms, cart additions, wishlist items, click-through activity, exit pages
All analytical tracking data is anonymized or de-identified where permitted by U.S. law to protect user privacy.

2.3 Information Received From Third Parties

We may receive limited authorized customer data from trusted U.S. service partners, including Shopify payment processors, logistics carriers, email marketing platforms, and ad networks. All third-party data is processed in compliance with U.S. privacy standards and this policy. We do not source sensitive personal data from unlicensed or unauthorized data brokers.

3. How We Use Your Personal Information

We process your personal data only for lawful, disclosed business purposes permitted under U.S. privacy regulations:
  1. Order Fulfillment & Account Management

    Process payments, verify purchases, arrange domestic/international shipping, handle returns, exchanges, and warranty claims, maintain your customer account, and send order status transactional emails.
  2. Site Experience Improvement

    Analyze anonymous browsing trends to optimize page layout, product listings, checkout flow, and overall site performance.
  3. Marketing Communications

    Send promotional emails, exclusive discounts, new product launches, and oral care educational content only with your explicit opt-in consent. You may unsubscribe from marketing emails at any time via the link located at the bottom of every marketing message.
  4. Fraud & Security Protection

    Detect unauthorized transactions, identify fake orders, block malicious site access, and protect the security of our platform and all customer accounts.
  5. Legal & Regulatory Compliance

    Retain records to satisfy U.S. tax, consumer protection, shipping, and data privacy legal obligations.

4. Cookies, Tracking & Targeted Advertising

Our Site uses standard industry cookies and tracking technologies to operate core site functions, remember user preferences, measure traffic, and serve personalized ads to U.S. visitors.
  • Necessary Cookies: Required for checkout, account login, and basic site functionality; cannot be disabled without breaking core site features.
  • Analytics & Advertising Cookies: Used to track browsing behavior for targeted marketing, social media retargeting, and performance reporting; only activated with your consent via our Cookie Preference Center pop-up.
You may adjust or disable cookies entirely through your browser settings or our on-site Cookie Preference Center. Disabling advertising cookies will not block all ads online but will stop personalized retargeting from our brand.

Shopify cookie compliance details: https://www.shopify.com/legal/cookies

5. Sharing & Disclosure of Your Personal Information

We do not sell your personal information for monetary compensation to third parties, as defined under the California Consumer Privacy Act (CCPA). We only share limited necessary data with authorized service providers under binding data protection agreements, in the following limited scenarios:
  1. Authorized Service Vendors (U.S.-based)

    Payment processors, fulfillment & logistics carriers, cloud hosting providers, analytics platforms, email marketing services, and customer support tools that process data solely to complete services on our behalf. All vendors are contractually prohibited from reusing or reselling your personal data for unrelated purposes.
  2. Marketing Partners & Social Platforms

    Limited de-identified browsing and purchase data may be shared with Meta, Google, and other ad platforms for retargeting and ad performance measurement, with full opt-out rights available to you.
  3. User-Authorized Sharing

    If you voluntarily request we share your information for a specific purpose (e.g., gift order delivery to a third-party recipient).
  4. Internal Corporate Transfer

    Secure data sharing within our affiliated corporate entities for consistent order and customer service management.
  5. Mandatory Legal Disclosure

    We may release your personal data to comply with valid U.S. court subpoenas, government regulatory requests, law enforcement demands, or to defend our legal rights during disputes.

6. User-Generated Content

Any product reviews, photos, comments, or feedback you publicly post on our Site will be visible to all website visitors. You retain ownership of your content, but grant us a perpetual, non-exclusive license to display and moderate your submissions for store operations. You are solely responsible for all personal details you voluntarily include in public posts; we are not liable for privacy risks from information you choose to publish publicly.

7. Third-Party Website Links

Our Site may contain hyperlinks to external social media platforms, partner retailers, and third-party tools operated by independent companies not affiliated with us. We do not control their data collection practices, privacy policies, or security standards. We strongly recommend reviewing each third party’s privacy policy before submitting any personal information on external sites. We accept no liability for data misuse on unaffiliated platforms.

8. Children’s Privacy (COPPA Compliance)

Our products and services are intended exclusively for users aged 16 and older. We comply with the U.S. Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under 13. If you are a parent or legal guardian and discover your minor child has submitted personal data to us without your permission, please contact our support team immediately. We will permanently delete all child-related records upon verified parental request.

9. Data Security & Data Retention

We implement industry-standard administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, alteration, or disclosure, including end-to-end encryption for all payment data. No internet transmission or digital storage system can be guaranteed 100% secure, and we cannot eliminate all risk of data breach.
We retain your personal data only for the minimum timeframe required to fulfill the purpose for which it was collected:
  • Order & transaction records: Retained 3–7 years to meet U.S. tax and commercial recordkeeping legal requirements.
  • Account data: Stored while your account remains active; fully deleted or anonymized within 30 days after account deletion.
  • Marketing contact data: Retained until you submit an unsubscribe or data deletion request.

10. Consumer Privacy Rights for U.S. Residents

If you reside in California, Virginia, Colorado, Connecticut, Texas, or other U.S. states with comprehensive consumer privacy laws (including CCPA, CPRA, VCDPA), you hold the following enforceable data subject rights:
  1. Right to Know / Access: Request a full copy of all personal data we have collected about you, including categories of data and third-party sharing records.
  2. Right to Correct: Request correction of inaccurate or incomplete personal information stored in our systems.
  3. Right to Delete (“Right to Be Forgotten”): Request permanent deletion of your personal data, subject to narrow legal retention exceptions (tax records, unresolved orders, active warranty claims).
  4. Right to Data Portability: Receive your core transaction and contact data in a machine-readable format for transfer to another service provider.
  5. Right to Limit Processing: Opt out of targeted advertising and restrict non-essential data processing.
  6. Right to Opt Out of Sales: Confirmation that we do not sell your personal information; no “Do Not Sell My Data” opt-out is required, though you may request we cease all third-party ad sharing.
  7. Right to Non-Discrimination: We will never deny service, charge higher prices, or reduce service quality if you exercise your privacy rights.

How to Submit a Privacy Rights Request

To submit a data access, correction, deletion, or opt-out request, email our support team at support@bixdo.com with the subject line “Privacy Rights Request” and include your full name, registered email address, and order number(s) for identity verification. We will respond to all valid U.S. consumer requests within 45 calendar days as required by CCPA.

11. California Specific Disclosure (CCPA/CPRA)

Under California law, we are required to disclose the categories of personal information we collect and share with third parties for business purposes:
  • Identifiers: Name, email, phone, shipping/billing address
  • Commercial transaction data: Order history, purchased products, payment records
  • Internet activity data: Browsing history, click data, device identifiers
  • Geolocation data: Approximate IP-based location from site visits
As explicitly stated in Section 5, we do not sell California residents’ personal information for financial gain. California consumers may submit data deletion or disclosure requests via our support email listed above.

12. Cross-Border Data Transfers

Your personal information collected on our Site may be transferred, stored, and processed outside of the United States, including Hong Kong, where our corporate headquarters and data hosting partners operate. All cross-border data transfers comply with international data protection standards, including Standard Contractual Clauses (SCCs) to ensure equivalent privacy safeguards for U.S. customer data. By using our Site, you consent to the international transfer of your personal information.

13. Contact Information for Privacy Inquiries

For all questions, complaints, or formal privacy rights requests under U.S. state or federal law, reach our dedicated customer support team:

Company Legal Entity: ECOLITE WELLBEING (HK) CO., LIMITED

Support Email: support@bixdo.com

Phone: +86 189 2863 5897

Registered Address: 21/F, Lee Garden One, 33 Hysan Avenue, Causeway Bay, Hong Kong